THE BLUE LIFESTYLE SEAL OF APPROVAL
The exciting new rating system for your lifestyle products
For more than 40 years, BLUE LIFESTYLE, under the guidance of Anthony Dias Blue, James Beard Award-winner and former Wine & Spirits Editor of BON APPÉTIT MAGAZINE, has been reviewing and rating wines and spirits.
Every year Mr. Blue and his associates taste and comment on over 5,000 wine and 500 spirits. Some of these reviews appear in various outlets, particularly THE TASTING PANEL MAGAZINE and THE SOMM JOURNAL, but many of them don’t appear anywhere – even for products that receive high - over 90 - scores.
THE BLUELIFESTYLE SEAL OF APPROVAL is the solution to this problem.
Beginning in 2017 every product that is submitted to BLUELIFESTYLE will be reviewed and rated on the 100-point scale. All products receiving 90 points or higher will be notified and given the opportunity to receive a license to use the BLUELIFESTYLE SEAL OF APPROVAL in promotional materials, advertising, point-of-sale and any other marketing items related to the specific product rated.
Each seal granted will carry a unique license number that when input at www.BLUELIFESTYLE.com will reveal the tasting note associated with the product.
In addition, all products receiving 88 or 89 points AND being designated a “GOOD VALUE” will also receive the opportunity to have a BLUELIFESTYLE SEAL OF APPROVAL.
In the last few years the BLUE LIFESTYLE team has been asked to rate lifestyle products other than wine and spirits.
These products will now be eligible for the BLUE LIFESTYLE SEAL OF APPROVAL.
What belongs in this category:
- Soft drinks
- Jams, Jellies & Preserves
- Cheese Products
….. and many more.
BLUE LIFESTYLE is excited to announce that Rudy Maxa, world-renowned travel authority has joined our panel of experts. Mr. Maxa has a popular travel show on PBS and a weekly, syndicated radio show. He will be rating and awarding the BLUE LIFESTYLE SEAL OF APPROVAL to products in the following categories:
- Credit Cards and Concierge Services
- Car Services
- Cruise Lines
…… and others.
As you are aware Anthony Dias Blue also reviews restaurants as do other members of the BLUE LIFESTYLE team. Starting in 2017 restaurants rated highly by our team will be offered the opportunity to display the BLUE LIFESTYLE SEAL OF APPROVAL in their marketing materials and in their restaurants.
To submit products, send to the following address with press kits, tech sheets and suggested retail prices.
1030 Amalfi Drive
Pacific Palisades CA 90272