The exciting new rating system for your lifestyle products!
For more than 40 years, Blue Lifestyle, under the guidance of Anthony Dias Blue, James Beard Award-winner and former Wine & Spirits Editor of Bon Appétit Magazine, has been reviewing and rating wines and spirits.
Every year Mr. Blue and his associates taste and comment on over 5,000 wine and 500 spirits. Some of these reviews appear in various outlets, particularly The Tasting Panel Magazine and The Somm Journal, but many of them don’t appear anywhere – even for products that receive high – over 90 – scores.
The Blue Lifestyle Seal of Approval is the solution to this problem.
Beginning in 2017 every product that is submitted to Blue Lifestyle will be reviewed and rated on the 100-point scale. All products receiving 90 points or higher will be notified and given the opportunity to receive a license to use the Blue Lifestyle Seal of Approval in promotional materials, advertising, point-of-sale and any other marketing items related to the specific product rated.
Each seal granted will carry a unique license number that when input at Bluelifestyle.com will reveal the tasting note associated with the product.
In addition, all products receiving 88 or 89 points and being designated a “Good Value” will also receive the opportunity to have Blue Lifestyle Seal of Approval.